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The national, Hawaii-based restaurant franchise is seeking support from its customers to help Maui Island

HONOLULU, HI (August 10, 2023) – In response to the raging wildfires that have destroyed entire Maui communities and all but leveled the historic Lahaina town, L&L Hawaiian Barbecue is joining the relief effort by donating one dollar for every customer order made through its official L&L Hawaiian Barbecue mobile app and online website orders, up to $10,000.  The relief effort by the company will run through August 31, 2023, to the American Red Cross of Hawaii, which is providing shelter and comfort to thousands of people who were forced to evacuate due to the massive fires.

“We are humbly asking our supporters, customers, and franchisees across the nation to join us in our effort to support the people of Maui during this challenging time, This is a time to show the spirit and strength of aloha, which has been our commitment and mission throughout the years,” says Elisia Flores, CEO of L&L Hawaiian Barbecue.

L&L Hawaiian Barbecue, whose corporate headquarters is located on the neighboring island of Oahu, has five locations on Maui Island, often called the “Valley Isle,” including two in Lahaina, a tourist and economic hub of 9,000 people. On Thursday, August 10, we were able to finally connect with the operators of Lahaina stores. Unfortunately, L&L Hawaiian Barbecue in the Lahaina Shopping Center, located at 170 Papalaua Street, has been totally destroyed by the fires. The other Lahaina L&L Hawaiian Barbecue in the Honokowai Shopping Center, located at 3350 Lower Honoapilani Highway, was not affected, but they do not have access to the Internet or electricity. The L&L Hawaiian Barbecue Corporate team is in close contact with all of the franchise operators and employees, and assisting them and their families. L&L Hawaiian Barbecue has 64 other locations throughout Hawaii state, and over 150 locations nationwide, including two in Japan.

The L&L Hawaiian Barbecue App is available through the Apple App Store and the Google Play store for free download.

If anyone is interested in donating directly to the Maui fire relief effort, they can make a direct donation to the American Red Cross of Hawaii at

About L&L Hawaiian Barbecue
Founded in Honolulu as L&L Dairy in 1952, L&L is a popular eatery in Hawaiʻi. The iconic L&L Hawaiʻi brand re-invented itself as a restaurant by Eddie Flores Jr. and Johnson Kam in 1976 that specialized in the cuisine of Hawaiʻi.  The two have since grown the company into the most popular restaurant franchise specializing in Hawaiʻi cuisine throughout the world. Today L&L Hawaiʻi offers Hawaiian-style comfort food and hospitality at its over 220 locations throughout 14 states and Japan. For more information, visit

Media Contacts

Brandon Dela Cruz
L&L Hawaiian Barbecue

Susan Nakamura
L&L Hawaiian Barbecue