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National SPAM® Musubi Day

SPAM®'s Up! On 8.08

Celebrate National SPAM® Musubi Day with L&L Hawaiian Barbecue. Don’t miss out on the fun, exclusive offers, and the chance to savor Hawaii’s favorite snack.

How-To Get Your Free Spam® Musubi

NSMD Video Screenshot

Celebrate Hawaii's favorite snack on National SPAM® Musubi Day, 08.08.24!


Download the official L&L app (or if you already have it, mahalo to you!) OR scan the QR Code In-store (redemption method varies by location).


Visit a participating L&L Hawaiian Barbecue location on National SPAM® Musubi day on Thursday, August 8 (8/08)


Redeem your free SPAM® Musubi and celebrate the day (and SPAM® Musubi for your friends too)!

*Offer good at participating L&L Hawaiian Barbecue locations only. Click here for Terms & Conditions

  • Musubae Kit

    Have a chance to win great prizes!

    For this year's National SPAM® Musubi Day, we will be giving away great prizes including with the L&L App! Have your chance to win one of several Musubae musubi making kits or the National SPAM® Musubi Day Ultimate prize of a flight for two to HAWAII! Download the official L&L app for your chance to win starting July 25th!

Party With Us

Participate in our FREE-TO-ATTEND live events happening on Thursday, August 8 in the following cities!

San Antonio (Texas) (6:00 PM CDT)
Tumwater (Washington) (4:00 PM PDT)

Each event will have great activities including:

• Live entertainment including an appearance from Hormel's SPAMMY® (Tumwater only)
• Community vendors
• Prize giveaways
• Food specials

Bring your family and join your extended L&L 'Ohana in a fun time if you're in any of these areas!

  • L&L App Screen (2023)

    Download the L&L App

    The best way to enjoy National SPAM® Musubi Day is through the OFFICIAL L&L App! Be able to order ahead and enjoy L&L loyalty program benefits and app-exclusive offers!

National SPAM® Musubi Day Proclaimation

Officially Delicious

With a proclamation from Hawaii’s Governor and a recognition in the National Day Archives, National SPAM® Musubi Day is now officially a holiday. As the #1 fan of the SPAM® Musubi, we are excited to celebrate this droolworthy holiday with you every year on August 8 (8.08)!

Lahaina Wildfire Relief Effort

Join Us in Supporting Maui’s Recovery

As we observe National SPAM® Musubi Day, we acknowledge the significance of this date in a different way. August 8th marks the one year anniversary of the devastating Lahaina wildfires that affected many lives. We stand in solidarity with our community and honor the resilience and rebuilding efforts of those affected. To support, we invite you to donate to the Maui Strong Fund through our website. We will match your donation up to $10,000, amplifying our collective impact. Mahalo for your aloha and support.

Video - Musubi Memories

Mahalo To Our Partners

Spam® Brand, Alaska® Airlines
  • Nurry Kwan

    Meet This Year's Artist - Nurry Kwan

    Nurry Kwan is an illustrator and graphic designer that’s born and raised on Oahu. His love for drawing began at an early age as he would always be doodling in his notebooks during recess at elementary school. Creating this year’s artwork for National SPAM Musubi Day brings back nostalgic memories of him going to L&L Hawaiian Barbecue after school with his friends to grab a snack before heading home. Nowadays during his free time Nurry loves drawing, going to the beach and hanging out with his friends and family. For more information check out his website at

  • Keeping Up With National SPAM® Musubi Day

    Keep up and join in on the fun by following us on social media. Don't forget to check in every August to get ready for the annual celebration on 8.08!